Example Application: Be Strategic About Self-promotion

In this video, I discuss strategies women leaders can use to more successfully seek promotions, raises, and recognition at work. The strategies can be extended beyond the work context to any situation in which women are asked, or wish, to name their accomplishments and seek rewards for their contributions. You will learn why women leaders are judged harshly for self-promotion (and why male leaders are not) and how to avoid those judgments.

Questions for reflection before, during, or after the video include:

  • In what ways can you (or women in work organizations) signal both concern for others and their own accomplishments? Try to list 3 specific ideas.
  • Identity a low-risk situation for practicing your self-promotion skills. Write a script in advance with specific language stating both what you need/what you have accomplished and the ways in which your needs and accomplishments are important for serving, uplifting, and caring for others. Try this out and keep a record of the other person's reaction. Do this two more times with different situations in the next month, and continue to record the outcomes. What patterns do you observe?
  • Journal or talk with a close friend about how you feel about the harsh judgments women leaders uniquely receive when seeking to self-promote and the advice presented here for avoiding those judgments. Name all the emotions you feel, even if you believe they are not rational or are transient. If you share with a friend, ask them listen only and to avoid trying to give you advice.
  • Finally, to prepare for our next lecture, please consider the role your body language may plan in self-promotion. What non-verbal cues do you think are most important, most or least helpful, for women leaders to display as they self-promote? What do you believe is more important when you self-promote: what you say or how you say it?

Complete and Continue